Digital Signage: The Future of Advertising
We are obsessed with looking at screens. And why? Because it is immersive and makes us ‘experience’ the product, not just know why we need to buy it. With the internet explosion taking place in the 1990s, computers were no longer being used just by the government but also by sellers & consumers across the world for commercial purposes. Initial signs of digital signage The extensive use of computers brought one thing to the fore: people long for the product's experience and not the product itself. The advertisers thus began experimenting with the use of video displays. The results came as expected. Onlookers got hooked to the ads, which was only good news for the marketers. Their reign over advertising This boomed the installation of these signs. Sky-reaching revenue was a big reason behind this. And this supremacy will only strengthen over time. Digital signage is already gaining a lot of popularity in the retail sector . Harness the power of these si...